Tim Hortons Smile Cookies Return on April 28!

INNISFIL & THORNTON – Tim Hortons Smile Cookie campaign is back! From April 28 to May 4 stop by and purchase Tim Horton’s Smile Cookies, with 100 per cent of the sales going to local charities. Last year, Tims’ guests helped raise nearly $18.8 million through the annual Smile Cookie campaign.

This year, the owners of the Tim Hortons locations in Cookstown and Thornton are generously supporting Innisfil ideaLAB & Library & Essa Public Library by donating the proceeds from every freshly-baked chocolate chunk Smile Cookie purchased to support our local libraries. Guests can support a local charity or community group by purchasing Smile Cookies or new this year, a cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups.

Customers can visit their local Tim Hortons or place an order through the Tim Hortons mobile app for delivery. They can also ask for a bulk order form at their local Tim Hortons restaurant for larger pre-orders.

To participate in this year’s Smile Cookie campaign, and support the Innisfil ideaLAB & Library, Cookstown Branch and the Essa Public Library, Thornton Branch please visit the following locations:

  • Tim Hortons Thornton, 4191 Innisfil Beach
  • Tim Hortons Cookstown, 48 Queen Street

“Innisfil ideaLAB & Library is thrilled to be partnering again with our local Tim Hortons Restaurants for the 2025 Smile Cookie campaign,” says Erin Scuccimarri, CEO of the Innisfil ideaLAB & Library. “Thanks to a portion of last year’s support, we brought Fresh Air Flicks to Cookstown — a magical summer night of movies under the stars that brought neighbours, friends, and families together. We are so grateful for the ongoing support from the Tim Hortons Smile Cookie campaign.”

“Several updates to our Thornton Branch have been made possible thanks to the Tim Hortons Smile Cookie campaign,” said Judith Hunter, Essa Public Library Board Chair. “We encourage the community to participate. Every cookie purchased has a direct impact on nurturing our library space where our community can thrive and connect.”

With funds raised supporting both the Cookstown Branch of the Innisfil ideaLAB & Library and the Thornton Branch of the Essa Public Library, both libraries agree — the Smile Cookie campaign is a perfect example of how small gestures can make a big impact in our community!

The first Smile Cookie campaign launched in 1996, originally raising funds for Hamilton Children’s Hospital. More than $129 million has been raised across Canada and the U.S. Recipients include local hospitals, community care organizations, food banks and schools.

For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.ca/smile-cookie.

You can also join the #SmileCookie conversation in several ways on social media:

  • Use the hashtag #SmileCookie
  • Tag or follow us on Instagram @TimHortons & @essapubliclibrary or @innisfilidealab
  • Tag or follow us on Twitter @TimHortons & @EssaLibrary or @InnisfilideaLAB
  • Like us on Facebook Tim Hortons & @essapubliclibrary or @InnisfilideaLABLibrary

About Tim Hortons

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over nearly 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,700 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca

For further information: mediainquiries@timhortons.com